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MyData Conference 2023: Human-centric data in practice
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MyData Conference 2023: Human-centric data in practice

Sitra is the official Diamond partner of MyData Conference 2023, the leading international conference on human-centric personal data management. How we manage personal data in our society is a crucial question for democracy. The Conference is organized in Wanha Satama, Helsinki, on May 31th - June 1st.

MyData Global is once again organising the leading international conference on human-centric personal data management. Sitra is a founding member of the MyData Global network and an official diamond partner of the conference. Sitra brings discussions on how MyData and OurData have an essential role in fostering digital autonomy, digital agency, democracy and the fair data economy to the Conference.

The conference brings together stakeholders from business, legal, tech and social perspectives that are needed to accelerate human-centric policies and approaches to personal data. The programme features on stage the world’s leading experts in the personal data domain, including Sitra’s Democracy and Participation theme’s Director Veera Heinonen, and plenty of interactive modules. Read more about the programme on the event website.

Sitra discusses the interconnections of democracy, digitalization and the fair data economy with practical examples from its different projects: Digital Power and Democracy, Roadmap for a Fair Data Economy and Gaia-X Finland.

Digital Power and Democracy sheds light on new forms of digital power and empowers individuals to make a difference.

Roadmap for a Fair Data Economy provides insights into the changing regulatory environment in the EU and its opportunities for SMEs, individuals, and the society.

Gaia-X Finland discusses the concrete tools and methods to unlock the opportunities of the fair data economy.

Sitra’s part at the MyData Conference programme 2023

Day 1 – wednesday 31.5. official programme
14-15
Data for Democracy and Democracy for Data
Sitra digipower stage
Gaia-X’s leading expert on data architectures, Jogi Poikola has a discussion on data intermediaries complying with the data governance act with Mika Huhtamäki, Executive Vice President of Vastuu Group. After the discussion, Veera Heinonen, the Director of the Democracy and Participation theme of Sitra gives a keynote on how our data can enhance democracy and help create a fairer digital society.
15-16.30
Data Collectives: Case Geneva Uber Drivers & Ideation Contest
WArehouse stage
Platform workers generate a tremendous amount of data while working. By recovering this data, they optimize their business, understand the algorithm better, and assert their rights locally. A new kind of data collective helps Uber drivers in Geneva defend their earnings and get equal treatment by pooling their data for analysis. Intro to the case is followed by a related data collectives’ workshop & networking.

Speakers: Paul-Olivier Dehaye, CEO, Hestia.ai; Jukka Vahti, Project Director, Sitra; Tiina Härkönen, Leading Specialist, Sitra
17.15-18.15
Sitra Digipower Drinks
Sitra digipower stage
Networking drinks hosted by Sitra. Come and have a chat about the connections of #MyData and #DigiPower! The Sitra Digipower Drinks are inspired by the Democracy Drinks concept. All participants are welcome to join.
day 2 – thursday 1.6. official program
11-12.15
Data from Mesh to AI
server room
Speakers: Jogi Poikola, Leading Expert on Data Architectures, Sitra; Valto Loikkanen, CXO, Prifina; P.J. Łaszkowicz, Advisor, Omnifi Foundation

Sitra’s Digipower Lounge Programme

day 1 – wednesday 31.5. sitra digipower lounge programme
8-9
Welcome to Enjoy Breakfast at the Lounge!
You are warmly welcome to have your breakfast at the Sitra Digipower Lounge. A wonderful opportunity to meet and network with Sitra’s experts on Digital Power and Fair Data Economy.
10-10.30
Six Small Notes from Entrepreneurs on Platforms and the Worry of Business Continuity
Many entrepreneurs’ businesses depend on major digital platforms either partly or completely. Platforms offer efficient ways to reach a wider audience and channels to distribute products and services. How do Finnish entrepreneurs see the digital power the platforms hold? Six tiny stories from Finland. Hosted by Tiina Härkönen, Leading Specialist, Digital Power and Democracy
10.30-11.30
ChatGPT’s iPhone Moment: Why Understanding AI Becomes a Critical Civic Right
ChatGPT and other popular generative AI applications are poised to boost the rapid uptake of AI technology in various settings. The more commonplace AI systems become, the more urgent it is that we start perceiving AI literacy as a core civic skill. The session is hosted by Kirsi Hantula, Leading Specialist, Digital Power and Democracy
11.30-12.30
The Risks and Opportunities of Conversational and AI-Powered Voting Advice Applications
Voting advice applications, or VAAs, are popular digital tools in Finland and in many other European countries. VAAs help voters pick candidates and parties to vote for. These tools are most beneficial to voters with low political sophistication, who, however, often have trouble understanding statements in traditional VAAs. One solution to this problem is chatbot-like conversational VAAs.

Veikko Isotalo from the YouthVAA research project and Kalle Järvenpää from the OpenVAA open-source project warmly welcome you to discuss the opportunities and risks that incorporating AI in VAAs raises. The 1h session starts with a short briefing on traditional and conversational VAAs, after which the focus is on open dialogue. The session is also joined by Kirsi Hantula, Leading Specialist, Digital Power and Democracy.
13-14
Welcome to Enjoy your Lunch at the Lounge!
You are warmly welcome to have your Lunch at the Sitra Digipower Lounge. A wonderful opportunity to meet and network with Sitra’s experts on Digital Power and Fair Data Economy.
14.05-15
DGA + DSA in a Nutshell – What Does it Mean to You?
Hosted by Tarmo Toikkanen, Leading Specialist, Roadmap for a Fair Data Economy
15-15.30
Afternoon Coffee Break – Most Interesting Data Economy Solutions Q&A
hosted by Emma-Leena Kemppainen, Specialist, Roadmap for a Fair Data Economy
15.35-16.30
DGA + DSA in a Nutshell – What Does it Mean to You?
Hosted by Tarmo Toikkanen, Leading Specialist, Roadmap for a Fair Data Economy
day 2 – thursday 1.6. sitra digipower lounge programme
8-9
Welcome to Enjoy Breakfast at the Lounge!
You are warmly welcome to have your breakfast at the Sitra Digipower Lounge. A wonderful opportunity to meet and network with Sitra’s experts on Digital Power and Fair Data Economy.
10-11
Finnish Skills Data Space Round Table
This round-table discussion is for invited guests who might play a role in initiating the Finnish skills data space. If you feel that you should be involved, please contact Antti ‘Jogi’ Poikola +358 44 337 5439.
11-12.30
Data collectives – Case Uber Drivers in Geneva Continued
We’ll continue from where we left at the Day 1 Warehouse Stage Workshop on the same topic.

Platform workers generate a tremendous amount of data while working. By recovering this data, they optimize their business, understand the algorithm better, and assert their rights locally. A new kind of data collective helps Uber drivers in Geneva defend their earnings and get equal treatment by pooling their data for analysis. Intro to the case is followed by a related data collectives’ workshop & networking.

Hosts: Paul-Olivier Dehaye, CEO, Hestia.ai; Jukka Vahti, Project Director, Sitra; Tiina Härkönen, Leading Specialist, Sitra
13-14
Welcome to Enjoy your Lunch at the Lounge!
You are warmly welcome to have your Lunch at the Sitra Digipower Lounge. A wonderful opportunity to meet and network with Sitra’s experts on Digital Power and Fair Data Economy.
14-15
How to Foster “Bildung” and Civic Skills in the Digital Age?
Hosted by Jukka Vahti, Project Director, Digital Power and Democracy
15-15.30
Come and meet our team – we even might have ice cream!
During the afternoon coffee, you have a wonderful opportunity to meet the whole team of Sitra’s Digital Power and Democracy Project. Come and have an inspiring chat on the connections of personal data management, digital power and democracy. We even might serve some ice cream too!
15.30-16.30
Finnish Public Sector Data Space round table
This round-table discussion is for invited guests who might play a role in initiating the Finnish public sector data space. If you feel that you should be involved, please contact Antti ‘Jogi’ Poikola +358 44 337 5439.

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