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I look after Sitra’s Lifestyletest app and its future evolution, in Finland and globally.
With the Lifestyletest, we aim to inspire people to adopt positive and sustainable lifestyles, and in this way help address climate change. The test has its origins in Finland where it has been taken over 1.5M times, and now it is available across 10 European countries. This European expansion is made possible by the PSLifestyle initiative, an EU Horizon 2020 project that I lead on Sitra’s behalf with 16 European partners.
Previously, I have held senior marketing leadership roles at Qualcomm, Microsoft, and Nokia.
It is our hope and dream, and clear goal, to make the Lifestyletest app further available in Europe and across the world. If you feel inspired to help, or simply curious to learn more, please get in touch, and we can talk. Also, you can try the app here: www.lifestyletest.eu.