Outi Haanperä

I lead Sitra’s Sustainability programme. In our programmes, we focus on the scaling of societal innovations, in other words on how effective solutions could be established in the decision-making processes of companies, citizens and public administration.

We live in a time characterised by declining natural capital, grim economic figures and many challenges to well-being. The Sustainability programme focuses on scaling innovations that secure our natural capital while also promoting the well-being of Finns and safeguarding the foundation and resilience of the economy.

I have a doctoral degree in economics and business administration and have more than 20 years of experience in societal guidance and direction methods, the economic issues related to the climate crisis and biodiversity loss, and management. I have worked in central government, research, international organisations and the public sector in Finland, Ecuador, Nicaragua, Indonesia and the United Kingdom.

What motivates me is finding solutions to the major challenges of our time together with our partners and taking advantage of economics even in situations that are quite unexpected.

I am the person to contact about everything related to the Sustainability programme.