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Torbjörn Lööf is CEO of Inter IKEA Group, which includes the IKEA brand and concept, the worldwide franchisor and the development, design and production of home furnishing solutions to address the everyday needs of people. The IKEA brand is represented in more than 50 markets around the world. By 2030, the ambition is to inspire and enable more than one billion people to live a better life, within the limits of the planet. All products will be designed from the very beginning to be repurposed, repaired, reused, resold and recycled, generating as little waste as possible – using IKEA circular design principles and only renewable and recycled materials.
Torbjörn started his IKEA journey in 1989 and has held a number of leading positions and roles in different areas of the IKEA business. He has Swedish and Italian origins and was raised just outside Älmhult, the origin of IKEA in southern Sweden.
Speaking at the following WCEF2019 sessions:
Monday 3 June at 12.00-13.45: WCEF2019 Grand Opening