Sustainable business from data

A fair data economy is built with the co-operation of companies that use data responsibly. Join the ranks of pioneering companies.

What is this about?

Data has become the world’s most valuable raw material. At present, however, few are able to make extensive use of data, and the rules are unfair.

The Europan digital strategy published in early 2020 provides guidelines for building a trust-based data economy model. The goal of the fair data economy led by Sitra is a human-driven European data market where personal data flows more freely and where data is available to operators of all sizes, with data shared fairly between different-sized companies and bodies in the public sector. New business models and new, innovative digital services benefit society as a whole.

What do we do now?

The data economy is built together with an extensive stakeholder network.

We provide information and research on fair data economy themes in the form of various studies and reports.

We involve companies in promoting best practices in a fair data economy and, in particular, help SMEs build services in line with the principles of a fair data economy.

The IHAN testbed allows companies to familiarise themselves with the tools of a fair data economy. A self-evaluation tool ”Fair Data Economy Score” crafted in a Sitra project provides an insight into the maturity level of a company and ideas for continued development.

Rulebook for a fair data economy

The tools and agreement templates in this rulebook, which is open to all, make it easier and faster to build and join fair data economy networks.

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Rulebook for a fair data economy

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Dive deeper.

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The future of European companies in data economy 2021

Watering can pouring zeros and ones to the roots of a tree which is surrounded by 12 EU stars.
articles

Europe’s recovery should embrace the fair use of data

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articles

Customer interaction builds mutual trust

Hand holding a mobile phone with a screenshot of Wärtsilä's press release on the topic of this article.
Picks

Wärtsilä and SEB to digitise the export letter of credit process

Logo of MPS surrounded by zeros and ones.
Examples

Journey of change towards long-term development of competence, competitiveness and well-being

Logo of Sivex surrounded by zeros and ones.
Examples

Aiming to promote the competitiveness of a traditional sector through platform business and data

Three logos: CLIC Innovation, Motiva Services and Platform of Trust in the middle of zeros and ones.
Examples

Data boosts the recirculation of materials in the circular economy marketplace

Zeros and ones in the background, and on the front there is a unicorn, ice cream and a robot symbolising the various content of the business programme such as capabilities, services and followup.
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Business programme to be expanded: new data-based growth to be brought within the reach of all SMEs

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Examples

In the future, personal services may be found on a single platform

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Comment

Rulebook for data sharing – nine steps to get started

Rulebook for a fair data economy
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Sitra’s rulebook offers a toolkit for creating data-sharing networks

Companies A, B and C sharing data.
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Data partnerships offer strategic business opportunities

Opinion

Companies, marketing and the good and bad sides of data

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Guest writer

Four paths towards new data-driven business

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Corporate social responsibility encompasses data

A briefcase containing a diamond which depicts different aspects of corporate social responsibility.
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Corporate social responsibility encompasses data

Contact us

A fair data economy is created together.

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Jyrki Suokas
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Tiina Härkönen
Senior Lead, Programmes
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Saara Malkamäki
Specialist (on extended leave), Sitra International Programmes
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Katri Korhonen
Specialist, Strategic Management Support and Legal Affairs

What's this about?