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The future of European companies in data economy 2021

The purpose of the study was to gain insight on companies’ awareness, attitudes, and commitment to business potential enabled by fair data economy in four European countries.

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Background materials

Writers

Mikko Ulander, Tanja Vierula, Meiju Ahomäki, Helena Kultanen, Arndt Polifke (Innolink)

Published

The survey commissioned by Sitra was carried out by Innolink in 2021. The target population consisted of large enterprises and SMEs (excluding entrepreneurs) in Finland, France, Germany and the Netherlands. The study is based on 1200 responses. This report presents the main findings of the study.

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The survey was conducted as part of Sitra’s IHAN® project, which aims to build the foundation for a fair data economy and create international rules and solutions for the fair exchange and use of data.

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Publication details

Title

The future of European companies in data economy 2021

Authors

Mikko Ulander, Tanja Vierula, Meiju Ahomäki, Helena Kultanen, Arndt Polifke (Innolink)

Place of publication

Helsinki

Year of publication

2021

Publisher

Sitra

Outlook

53 p.

Subject

business models, businesses, electronic services, digital services, future, fair data economy, questionnaire study

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Sitra Data economy company survey 2021
Collection

European companies struggle to get aboard the data economy

news

Attitudes to the responsible use of data are leading to a chasm between companies and customers

What's this about?

Project

Sustainable business from data

Fair data sharing under shared rules creates a new competitive advantage. A fair data economy is built with the co-operation of companies that use data responsibly.

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Topic

IHAN® project

With our IHAN® project, we laid the foundation for a fair data economy, in which successful digital services are based on trust and create value for everyone. The project ended in June 2021.

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Theme

Capacity for renewal

Technological development and digitisation are rapidly changing our daily lives. This is why social structures and the services they provide must also be reformed. The capacity for renewal theme is dedicated to the achievement of these goals.

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